People do what they perceive to be possible. Research in San Francisco found that women, especially women of colour, felt that “people like me” do not cycle.
Similarly, 49% of people in London say they do not feel cycling is for “people like them”. More diverse and inclusive imagery of cyclists (in policy documents, in the media and on city streets) could help challenge these perceptions and make more people feel that cycling is for everyone.
More evidence we need more creative commons stock images representing diverse people doing things like biking
▻https://www.theguardian.com/environment/bike-blog/2019/mar/08/how-to-get-more-women-cycling-in-cities