#marketing 202 for Engineers: Launching
▻https://hackernoon.com/marketing-202-for-engineers-launching-9437aa0e4961?source=rss----3a8144e
How to get to marketFrom Marketing 201 for Engineers: Messaging and Positioning…Product Marketing is a wide set of disciplines. Roughly speaking, it’s a mid-funnel activity — though depending on the company, it reaches all the way to the top (running campaigns and leading demand gen activities) and all the way to the bottom (acting as sales engineering) of the funnel. Sometimes it takes over many activities that are typically considered brand, communications, and even product management.But you can put all of those things into three broad categories:Storytelling — Messaging and PositioningLaunching — Go To MarketClosing — Sales EnablementIn this post, we’ll focus on the second.Programming notes: this post is n in a series of indeterminate length on GTM topics mainly for #startup people, mainly (...)