The Death of App #attribution
▻https://hackernoon.com/the-death-of-app-attribution-abb6f370d0c7?source=rss----3a8144eabfe3---4
This is the second chapter in the story of Branch (we published Deep Linking is Not Enough, covering our rise to become the industry’s leading deep link and user experience platform, two years ago).Attribution is deceptively difficult. Every mobile marketer considers it critical, and yet many people still feel there is vast opportunity for improvement.How is this possible? For something that is so important to the modern marketing ecosystem, why are so many of the available options for attribution so disappointing?The underlying problem is that the mobile attribution platforms we use today are chips off the same old block: technologies that were designed to passively measure a single channel or platform. This is a perfect example of “if your only tool is a hammer, everything looks like a (...)