How to launch an #sto: Complete Guide to Marketing
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In the first article, we understood what’s the difference between STO and #ico campaigns for projects and investors.Today let’s talk about launching an STO and marketing campaign for STO projects.STO Launch GuidePreparing for any STO, like the ICO, should be divided into major steps, each of which directly or indirectly affects the marketing campaign as a whole.1. Preparatory stage.Here we shall place all necessary preparations before STO:– Private Placement Memorandum and White PaperFirst, the formation and writing of Private Placement Memorandum and White Paper, which includes both a general and technical description of the project, as well as a detailed description of the token model and tokenomics, the financial model of the project, business-plan, market research, project risks, roadmap (...)