Why you see Facebook and Google ads for stuff you buy in the real world - Vox
▻https://www.vox.com/recode/2019/12/19/21011527/retail-tracking-apps-wifi-bluetooth-facebook-ads
Facebook isn’t following you around the mall, but the stores might be. Stop me if you’ve heard this before : You go to a store, browse its wares, consider or even make a purchase, and then go home, only to find a bunch of ads from that very store — perhaps of the very item you bought — following you around the internet. Or maybe you have several emails from that store filling your inbox, urging you to buy more stuff. How did your offline shopping habits make it into your online life ? Well, it (...)
#Google #Facebook #algorithme #Bluetooth #smartphone #WiFi #géolocalisation #supermarché #consommation #marketing #microtargeting #profiling (...)
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