Antitrust regulators are using the wrong tools to break up Big Tech, by Tim O’Reilly
▻https://qz.com/1666863/why-big-tech-keeps-outsmarting-antitrust-regulators
As shown in the figure below, for a popular search that has commercial potential, like visit Yellowstone, not only is the search results page dominated by paid search results (ads) and content directly supplied by Google, but Google’s “answer boxes” are themselves filled with links to other Google pages rather than to third-party websites. (Note that Google personalizes results and also runs hundreds of thousands of A/B tests a day on the effect of minor changes in position, so your own results for this identical search may have different results than are shown here.)
