Oligarchs, as U.S. Arts Patrons, Present a Softer Image of Russia

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  • Oligarchs, as U.S. Arts Patrons, Present a Softer Image of Russia - The New York Times
    https://www.nytimes.com/2019/10/06/arts/russia-oligarchs-arts.html

    Since the fall of the Soviet Union, rich Russians have emerged as influential patrons of the arts and Western cultural organizations have often been the beneficiaries. Carnegie Hall, the Metropolitan Museum of Art, the Art Institute of Chicago, the Brooklyn Academy of Music and Lincoln Center are among those who have received gifts from moneyed Russians or the companies they control over the past decade.

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    Though wealthy patrons have long used the arts to advance their individual tastes and social standing, much of the Russian giving is different. While the oligarchs also promote their personal preferences and support a wide range of cultural activities, they often employ philanthropy to celebrate their homeland, depicting it as an enlightened wellspring of masterworks in dance, painting, opera and the like.

    These patrons have been quite public in their philanthropy, and there is little evidence that their donations have been directed or coordinated by Moscow. But they all enjoy good relations with the Kremlin — a prerequisite to flourish in business in Russia — and their giving fits seamlessly with President Vladimir V. Putin’s expanding efforts to use the “soft power” of cultural diplomacy as a tool of foreign policy.

    The effect, however cultivated, helps burnish the image of a nation whose aggression in Ukraine and election meddling have led it to be viewed by many as a hostile power.

    In 2005, Mr. Potanin’s foundation helped finance an 800-year survey of Russian art, from icons to 19th-century paintings, called simply “Russia!” at the Guggenheim. Mr. Putin spoke at the opening.

    “Such events,” Mr. Putin said, “are the best and most eloquent way to understand a country that possesses huge humanistic and spiritual potential, a country such as Russia.”

    #Philanthropie #Art #Russie #Propagande