Facebook isn’t taking political ads ’for the money,’ COO Sandberg says - CNET
▻https://www.cnet.com/news/facebook-isnt-taking-political-ads-for-the-money-coo-sheryl-sandberg-says
If all Facebook cared about was the money it makes from political advertising, the company wouldn’t be doing it, Chief Operating Officer Sheryl Sandberg said Tuesday. The social networking giant continues to answer questions about its decision to run political ads, including those with misleading information, without fact checking them. Instead, Facebook believes political ads are an important part of discourse.
“It’s not for the money, let’s start there,” said Sandberg, speaking at Vanity Fair’s New Establishment Summit in Los Angeles. “This is a very small part of our revenue ... It’s very small, very small. And it is very controversial. We’re not doing this for the money.”
“We take political ads because we really believe they are part of political discourse,” she added. “If you look at this over time, the people who have the most benefited from being able to run ads are people who are not covered by the media so they can’t get their message out.”
Et une partie de l’interview plutôt problématique :
Sandberg pushed back on the perception that Facebook was designed as an echo chamber to reinforce an individual user’s worldview. She said that 26% of the news that a user sees on the platform “will be from another point of view” on average. “It is unequivocally true that Facebook usage and uses of social media show you broader points of view, not narrower points of view,” she said.
Comment connaissent-il ce pourcentage ? Est-ce volontaire (grave, isn’t it ?) ou par traçage ? Est-ce que chacun aurait ses préférences politiques stockées chez Facebook ? Etrange que cela passe inaperçu dans l’article.
#Facebook #Publicité #Publicité_politique #Traçage_politique