Sur les changements de Google maps : d’une carte organisée par les rues à une carte faite pour la promotion des lieux et le guidage.
A Year of Google & Apple Maps
How much do Google & Apple Maps change in a year?
►https://www.justinobeirne.com/a-year-of-google-maps-and-apple-maps
Over the course of a year, Google quietly turned its map inside-out – transforming it from a road map into a place map.
A year ago, the roads were the most prominent part of the map – the thing you noticed first. Now, the places are.
Looking again at the screenshots above of New York, London, and San Francisco, we see a year-over-year increase in place labels...
...and a year-over-year decrease in road labels:
And we see the same visually: Google has been gradually increasing the prominence of its places....
...while slowly decreasing the prominence of its roads:
And these shifts match what we saw back at Patricia’s Green: as the year progressed, Google reduced the prominence of the paths, making them lighter and then thinner:
Du Google blog :
Google Maps is turning 15! Celebrate with a new look and features
▻https://blog.google/products/maps/maps-15th-birthday
Saved: People have saved more than 6.5 billion places on Google Maps—from the new bakery across town to the famous restaurant on your upcoming vacation. Now you can view all of these spots in one convenient place, as well as find and organize plans for an upcoming trip and share recommendations based on places you’ve been.
Google flips the switch on its next big money maker: Maps
▻https://www.bnnbloomberg.ca/google-flips-the-switch-on-its-next-big-money-maker-1.1242236
Google became the world’s most profitable internet company on the back of search advertising. Now, it’s turning another popular web service into a major cash machine.
Google Maps is an indispensable part of life for more than 1 billion people, who use it to commute, explore new cities or find a hot new restaurant. The service has been mostly free, and free from ads, since it launched 14 years ago.
Interviews with Google executives and customers show this is changing as the internet giant increases the ways advertisers can reach Maps users, while raising prices for some businesses that use the underlying technology. The app now regularly highlights sponsored locations, and shows extra paid listings when people look for nearby gas stations, coffee shops or other businesses.
Last summer, voice-based directions from the Maps app started mentioning well-known brand names from companies that are already big buyers of Google’s search ads. Instead of “turn right on Schindler Avenue,” the app sometimes says “turn right at the Starbucks.” Or the Dunkin Donuts or the local paint shop. Google said these are not ads, adding that fast food chains, banks and other businesses are helpful landmarks to orient Maps users.
For the last two years, Google has also tested “promoted pins,” waypoints emblazoned with an advertiser’s brand that show up on the map regardless of whether or not the user searched for that business. McDonald’s Corp., Dunkin’ Brands Group Inc. and Michael Kors Holdings Ltd. are among adopters.
Small businesses can also get access to pins as part of a package of ads Google places on different parts of its digital empire depending on where it thinks they’ll be most effective.
In addition to the pins, ads can be found in Maps search results, such as when Starbucks, for example, pays to show up at the top of a list of search results for “coffee shops near me.” Click on a restaurant’s listing on the map and a banner asking if you want to order delivery through Doordash pops up — that’s an ad. Pick a place you need to go with the Maps app, and along with driving and walking directions, there are links to Uber and Lyft ride-hailing options. Those are ads, too.
The potential for Google to make money off Maps goes beyond ads. It has long charged other companies for the right to build their own maps using Google’s underlying technology. Entire categories of businesses have emerged on this platform, but until recently Google never focused on making much money from it.
Last year, that changed. Google put all customers of its mapping tools — big and small —under the same pay-as-you-go system. The company said this simplified the process, but for many small users, it amounted to a massive jump in pricing.