How TED Became a Consumer Franchise | Wired Business | Wired.com
►http://www.wired.com/business/2012/11/ff-tedx/all
a phrase — field-configuring event — to describe the role that gatherings play in the information age [...] Despite the fact that these fields all have their own media (trade journals, newsletters, etc.) to inform them, the gatherings cut through the flurry of information to set priorities, to confer status, to codify collective judgments.
It’s telling, the ways in which the spirit of the TEDx experiment has seeped out into the rest of the organization. In 2013, half the speakers on the main stage at #TED will be programmed through a talent search, fed by tryouts in 14 TEDx-style events on six different continents. For all the inherent elitism of the “thought-leader conference” as a concept, [...]
#marketing des idées
Voir aussi The #Patent Problem cette fois sur les #brevets des idées
►http://www.wired.com/opinion/2012/11/ff-steven-levy-the-patent-problem/all #patent_troll
Trolling is a multibillion-dollar industry—because the legal system favors it.