These brands spend nearly $100 billion on ads. They want Facebook and Google to raise their game - CNN
▻https://edition.cnn.com/2020/01/23/tech/youtube-facebook-advertisers/index.html
Davos, Switzerland (CNN Business)Some of the world’s biggest advertisers have joined forces with Facebook (FB), YouTube and Twitter (TWTR) in an attempt to prevent harmful online content messing with their campaigns. Companies such as Procter & Gamble (PG), Kellogg (K), Adidas (ADDDF), Unilever (UL), and PepsiCola (PEP), are worried that their ads can pop up next to content they don’t want associated with their brands, such as violent or terrorist videos and hate speech. The Global (...)
#Procter_&_Gamble #Adidas #Kellogg's #PepsiCo_Inc. #Unilever #Facebook #Twitter #YouTube #censure #lobbying #marketing #publicité (...)
##Procter_&_Gamble ##PepsiCo_Inc. ##publicité ##GlobalAllianceforResponsibleMedia-GARM_
