$45m in 90 days : How Bloomberg bought your Facebook feed
▻https://www.theguardian.com/us-news/2020/feb/21/mike-bloomberg-facebook-ad-campaign
Mike Bloomberg’s unorthodox presidential campaign has many asking if a billionaire can buy the presidency. He can certainly buy Americans’ Facebook feeds, a Guardian analysis shows.
In the first six weeks of 2020, more than 1.6bn of the 2.4bn presidential campaign ads shown to US Facebook users were from the Bloomberg campaign. Since launching his campaign in mid-November, the former mayor of New York City has spent nearly $45m on Facebook ads – more than all his opponents combined.
And Bloomberg’s spending doesn’t just dwarf that of other Democrats; Donald Trump’s giant re-election effort on Facebook looks paltry in comparison.