How Facebook’s Ad Technology Helps Trump Win - The Atlantic
▻https://www.theatlantic.com/technology/archive/2020/04/how-facebooks-ad-technology-helps-trump-win/606403
Donald Trump won the presidency by using the social network’s advertising machinery in exactly the way the company wanted. He’s poised to do it again. Look at a thousand of the millions of Facebook ads Donald Trump has run, and it’s hard to believe that they represent a winning strategy. They recycle the same imagery and themes, over and over : Trump, photoshopped in front of a flag, points a finger. Trump claps before an audience. Trump gives a thumbs-up, or smiles at a microphone. Each image (...)
#algorithme #Facebook #élections #manipulation #publicité #profiling #microtargeting
