IDF complains over Bar Refaeli’s involvement in Israeli hasbara campaign -
Haaretz
▻http://www.haaretz.com/news/diplomacy-defense/idf-complains-over-bar-refaeli-s-involvement-in-israeli-hasbara-campaign.pr
The Israeli Defense Forces criticized a public relations campaign launched by the Foreign Ministry to boost Israel’s image around the world because it starred Israeli model Bar Refaeli, Channel 2 news reported Sunday.
The report stated that the IDF spokesman sent an official letter to the Foreign Ministry arguing that by using Refaeli, who didn’t complete her military service, the Foreign Ministry was sending a “message of forgiveness and turns a blind eye towards people that chose to enlist.”
“In recent years, the IDF has been trying a verity of methods to improve the value of military service and to fight draft evasion, in order to preserve the moral dimension whereby the IDF is the people’s army,” Channel two quoted the letter.