Esquire editor: We show ’ornamental’ women in same way as cars - The Guardian
►http://www.guardian.co.uk/media/2013/mar/19/esquire-editor-show-women-like-cars
(via Johanna Luyssen sur Facebook)
Esquire editor Alex Bilmes has admitted that the magazine uses pictures of “ornamental” women for male readers “in the same way we provide pictures of cool cars”.
Bilmes, who moved from rival men’s title GQ to edit Esquire in 2010, said that his magazine’s policy was “more honest” than that of the women’s magazine industry, which he claimed perpetuate negative images of women.
“The women we feature in the magazine are ornamental,” he said, speaking on a panel at the Advertising Week Europe conference in London on Tuesday. “I could lie to you if you want and say we are interested in their brains as well. We are not. They are objectified.”
