Jenna Marbles, the Woman With 1 Billion Clicks - NYTimes.com
▻http://www.nytimes.com/2013/04/14/fashion/jenna-marbles.html?nl=todaysheadlines&emc=edit_th_20130413&_r=0
Like Jenna Marbles, the pantheon of telegenic 20-something YouTube stars has carved out a new entertainment genre, complete with its own rules and visual vocabulary.
In videos that typically last five to eight minutes, they talk straight to the camera and riff through head-spinning jump cuts, non sequiturs and exaggerated facial expressions to court shrinking attention spans and rack up views.
A few years ago, YouTube stars were one-hit wonders, viral accidents whose fame came and went like a passing storm.
“Now we have this whole industry, with networks, managers, P.R. and award shows,” Mr. Van said. “We have this whole system dedicated to making more money and sustaining success, so these personalities are more likely to succeed longer than they could have before.”