How the Banner Ad Was Born | Digiday
▻http://www.digiday.com/agencies/how-the-banner-ad-was-born
Of course, not that many people saw the ad. Anker doesn’t recall the exact numbers, but said the eCPM would be “ridiculous.” But that’s missing the point, he added. “It wasn’t for AT&T about reaching 5,00 more people. It was about being an innovator. It got them huge amounts of press. You couldn’t value what we were doing back then other than how do you create something new.”
