• Google is a country.

    Lors de la rencontre Big Tent organisé par ses soins Google en la personne d’Eric Schmit affirme dans un lapsus qu’il attribue à son entreprise la même souveraineté qu’à une nation. Ce n’est pas sans conséquences pour ses idées sur l’obligation de payer des impôts.

    Google Big Tent : Ed Miliband, Eric Schmidt and more | Technology | theguardian.com
    http://www.guardian.co.uk/technology/2013/may/22/google-big-tent-ed-miliband-eric-schmidt-and-more

    A barrister asks on tax: “You said you’ll comply with the laws, will you comply with the spirit as well, because they’re very different things.”

    Schmidt: “You’ll have to explain the distinction. I take a relatively straightforward view.”

    Barrister: “If somebody comes into to say I’ll restructure to let you keep 82% of your earnings ... that means I’m keeping with the letter of the law, but the spirit says as a barrister I should be in that high bracket paying above 40% to 50%, and I’m keeping HMRC away from my money. If given that chance to restructure to abide by the letter but not spirit ... which choice?”

    Schmidt: “We’re governed by US securities law.. in that scenario it might be seen as incompetence, and you could classify some of it as a donation ... that exhausts my understanding of international tax law. But internationally we’re governed by many legal jurisdictions, not just the UK’s.”

    Krishnan Guru-Murthy: "Capitalism – it means different things in different places? It’s absolutely worshipped in the US but not in the UK?

    Schmidt: “Google is a capitalist country ... company.” (In front of the TV cameras, oh my.) “It’s easy to say you would like us have less profits and have that somewhere else – we will comply with the letter of the law but we’re trying to avoid being doubly and triply taxed which would prevent us investing in some of the wilder things.”

    Updated at 3.18pm BST

    2.56pm BST

    Stella Creasy MP: “How would you reform our tax system?”

    Schmidt: "Personal answer: when you have high differential tax rates you will have widely divergent outcomes, you have this in the US where you have lots of different rates. There’s some feeling this is good because it makes governments moderate ... this is a big fight in the economics community.

    “Have a rational system that’s predictable and doesn’t change very much. I don’t think taxes should be the same everywhere – they’re a cultural construct.”

    2.31pm BST

    Schmidt: “Taxes are not a choice.”

    Q (from Krishnan Guru-Murthy): “The way you use transfer pricing, Ed Miliband says that’s wrong. You’ve taken a decision to put a lot of money in Bermuda, and you take moral positions in lots of other areas.”

    Schmidt: “If the international tax regime changes we will too.”

    Q: “But is that moral?”

    Schmidt:"Virtually all the American companies have tax structures like this, and UK companies operating in the US do too. But if we pay more taxes in one area then we pay less in another."

    Q to critics it feels like Google is outmaneouvring the governments.

    Schmidt:"Governments have a lot more power than we do. They do. If the law changes, we will follow it ... we don’t negotiate taxes, they are the law."

    Q: “But what about how much money you send to Bermuda?”

    Schmidt: “I don’t personally know, but we absolutely disclose it.”

    Updated at 3.06pm BST

  • Why Google will crush Nielsen | Technology | guardian.co.uk
    http://www.guardian.co.uk/technology/2013/may/20/google-nielsen

    The developing field of statistical pairing technology shows great promise. It is now possible to pinpoint a single user browsing the web with different devices in a very reliable manner. Say you use the four devices mentioned earlier: a tablet in the morning and the evening; a smartphone for occasional updates on the move, and two PCs (a desktop at the office and a laptop elsewhere). Now, each time you visit a new site, an audience analytics company drops a cookie that will record every move on every site, from each of your devices. Chances are your browsing patterns will be stable (basically your favorite media diet, plus or minus some services that are better fitted for a mobile device.) Not only your browsing profile is determined from your navigation on a given site, but it is also quite easy to know which sites you have been to before the one that is currently monitored, adding further precision to the measurement.

    Over time, your digital fingerprint will become more and more precise. Until then, the set of four cookies is independent from each other. But the analytics firm compiles all the patterns in single place. By data-mining them, analysts will determine the probability that a cookie dropped in a mobile application, a desktop browser or a mobile web site belongs to the same individual. That’s how multiple pairing works. (To get more details on the technical and mathematical side of it, you can read this paper by the founder of Drawbridge Inc.) I recently discussed these techniques with several engineers both in France and in the US. All were quite confident that such fingerprinting is do-able and that it could be the best way to accurately measure internet usage across different platforms.

    via @hubertguillaud http://seenthis.net/messages/140339

    aussi en lien avec http://seenthis.net/messages/125120

  • Pourquoi Google va écraser Nielsen - Guardian.co.uk
    http://www.guardian.co.uk/technology/2013/may/20/google-nielsen

    Pour Frédéric Filloux, pourquoi quand il s’agit de mesurer la valeur commerciale d’un spectateur unique utilisons-nous encore les méthodes des sondeurs plutôt que celles des outils de suivi numériques ? Tags : internetactu2net internetactu fing #media

  • Voitures autonomes, avions sans pilotes... restera-t-il du travail pour l’humanité ? - Guardian
    http://www.guardian.co.uk/technology/2013/may/19/driverless-cars-pilotless-planes-jobs-human

    Pour Will Hutton, à la suite du professeur d’économie Tyler Cowen, nous sommes à l’aube de la « Grande stagnation ». Nous sommes à la fin des grandes « technologies d’application générale » (ces technos qui transforment toute une économie, comme la machine à vapeur, l’électricité, la voiture ...), sans nouvelles techno pour nous faire avancer, alors que les technos d’application générales sont de plus en plus robotisées et automatisées.  Tags : internetactu (...)

    #économie #robot

  • Les yeux et les oreilles de l’internet signent-ils la fin de la vie privée ? - guardian.co.uk
    http://www.guardian.co.uk/technology/2013/may/16/internet-of-things-privacy-google?CMP=twt_gu

    Pour le spécialiste de la sécurité, Bruce Schneier, si à l’avenir, tous nos appareils auront des paramètres de confidentialité, ces paramètres devront se mesurer non pas pour l’intimité qu’ils offrent, mais pour ceux qu’ils nient. Nos données seront enregistrées par les sociétés qui les dispensent, traitées, achetées et vendues sans votre consentement. Vous pensez que vos paramètres de confidentialité vous garderaient que des inconnus apprennent tout de vous, mais ils ne vous protégeront que de ceux qui ne (...)

    #vieprivée #surveillance

  • Les pistolets 3D vont créer de sérieux précédents légaux - Guardian
    http://www.guardian.co.uk/technology/2013/may/13/3d-printed-guns?CMP=twt_gu

    Cory Doctorow pour le Guardian revient sur la possibilité désormais d’imprimer sa propre arme depuis une Imprimante3D. Et effectivement, ces armes en plastiques (indétectables donc) posent effectivement des problèmes de régulation, tout en soulignant la fragilité de ces armes, qui nécessite des imprimantes sophistiquées et le fait qu’il est encore et pour longtemps bien plus facile d’aller en acheter de vrai, légalement ou pas. Jusqu’à présent, "la plupart de ces technologies ont toujours été (...)