Focus : Brand value | The Economist
▻http://www.economist.com/blogs/graphicdetail/2013/05/focus-5
Brand value
May 21st 2013, 17:39 by Economist.com
BRANDS are basically a promise. They tell consumers what quality to expect from a product and show off its personality. Firms invest a lot on the image of their brands to foster sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s “most powerful” brands based on consumers’ perceptions and the performance of the companies that own them.