Opinions on Corporate and Brand Identity Work

Microsoft Edge Gets a New Logo, Still Debating a Linux Build
▻https://www.omgubuntu.co.uk/2019/11/microsoft-edge-gets-a-new-logo-still-debating-a-linux-build

https://149366088.v2.pressablecdn.com/wp-content/uploads/2019/11/microsoft-edge-new-logo-406x232.jpeg

A new Microsoft Edge logo has been unveiled by Microsoft. The app reborn as a a Chromium-based cross-platform web browser, is also evaluating a Linux port. This post, Microsoft Edge Gets a New Logo, Still Debating a Linux Build, was written by Joey Sneddon and first appeared on OMG! Ubuntu!.

https://www.afnic.fr/medias/images/blog/pollet-caroline-oui-sncf.jpg

Comment la SNCF a mis en oeuvre sa nouvelle stratégie digitale avec oui.sncf ? Interview de Caroline Pollet Responsable contenus de marque pour sncf.com ▻https://www.afnic.fr/fr/ressources/blog/comment-la-sncf-a-mis-en-oeuvre-sa-nouvelle-strategie-digitale-avec-oui-sncf.h

#SNCF #Marketing #Branding #ICANN #NewgTLDs #BrandTLDs
#Afnic #Rebranding

There is no "i" in Thnk. Seriously, there isn’t. - Brand New
►http://www.underconsideration.com/brandnew/archives/there_is_no_i_in_thnk_seriously_there_isnt.php

Launched this year, with the first class beginning in 2012, the THNK Creative Leadership Program at THNK, The Amsterdam School of Creative Leadership is a post-graduate program designed to “provoke and inspire professionals, entrepreneurs and scientists into becoming the world’s next creative leaders.” Limited to 30 participants the program runs for a whole year with one month of “basic training” off campus, four months of “intensive training” on campus, and five months of “acceleration program” off campus. Tuition is €43,000 (US$63,000). An identity for the school has been created by Amsterdam-based Lava

http://www.underconsideration.com/brandnew/archives/thnk_bats.png

#design

Typography: Where East Meets West - Brand New
►http://www.underconsideration.com/brandnew/archives/typography_where_east_meets_west.php

Mathaf manages to sit comfortably amongst this world, whilst pulling off a slight twist. Its identity is almost wholly expressed through typography, and attention has clearly been lavished in this area. As someone with little to no expertise in #Arabic #typography, I’ll refrain from making too many comments on that aspect, other than to say this is probably one of the more pleasing English / Arabic double version logo I have seen to date. As simple a trick the left/right swap may seem, it’s sensitive, refined and elegant whilst retaining a link to the hand rendered essence of Arabic script. But then again, what do I know…

http://www.underconsideration.com/brandnew/archives/mathaf_arabic.jpg

#typographie