For Publicis and Omnicom, a “merger of equals” is an ad to appease government officials – Quartz

For Publicis and Omnicom, a “merger of equals” is an ad to appease government officials – Quartz
▻http://qz.com/109021/for-publicis-and-omnicom-a-merger-of-equals-is-an-ad-to-appease-government-offic

Paris-based Publicis and New York-based Omnicom are combining to create the world’s largest advertising company in what they are calling a “merger of equals.” But sooner or later, one company in such arrangements usually gets the upper hand. How that plays out will affect the deal’s chances of passing muster with antitrust regulators and other government officials.

AP/François Mori

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