Disney Struggles to Make Its Free Gaming Apps Pay
NYTimes.com - By BROOKS BARNES on November 18, 2013
▻http://www.nytimes.com/2013/11/18/business/media/disney-struggles-to-make-its-free-gaming-apps-pay.html
In particular, #mobile_game publishers are rapidly moving from apps that cost 99 cents per download to free apps that make money by selling virtual goods and upgrades. This “freemium,” Zynga-style model can be much more profitable. Of the 100 highest-grossing iPhone games in September, analysts note, 94 percent were free with in-game purchases — titles like Candy Crush Saga from King, based in London.
Revenue from #mobile #app stores is expected to total $26 billion this year and grow to $77 billion by 2017, according to Gartner, a technology research firm. Adding to the lure, a quality mobile game can be made for as little as $500,000, analysts say, although marketing costs are climbing.
“Now all the hard work happens after a game launches,” she said. “At that point you are analyzing terabytes of #data — what works, what doesn’t, how can we improve the experience.”
#jeux_video #Disney numéro 3 du jeu mobile derrière #EA et #Gameloft
