Disney’s Brilliant Plot to Buy All of American Pop Culture
▻http://www.theatlantic.com/business/archive/2013/12/disneys-brilliant-plot-to-buy-all-of-american-pop-culture/282156
Luke Skywalker. Princess Leia. Kermit the Frog. Miss Piggy. Spider-Man. The Incredible Hulk. Buzz Lightyear. And now, Indiana Jones.
Together, they represent the defining characters and pop culture childhood memories of millions, if not billions. And in the past decade, they’ve all been snapped up by the Walt Disney Company.
