Dove’s Latest Commercial Is Their Most Bullshit Yet - Jezebel
▻http://jezebel.com/doves-latest-commercial-is-their-most-bullshit-yet-1561262984
It’s definitely true that positive thinking works miracles. But that’s not what this campaign is really about; it’s about teaching women that Dove knows better. Dove is smarter. You should buy Dove because they’re on your side and they can teach you things. In a post I did yesterday querying which ads convinced people to buy a product they might not have before, several women admitted that the original Dove Real Beauty got them on the Dove bandwagon, so the brand’s decision to keep building on that goodwill was obviously a smart one. With Real Beauty and subsequent campaigns, Unilever has basically turned Dove into a brand that’s more associated with empowerment than its own products. That in itself is far more impressive than the fake magic properties of RB-X, which again, is not for sale – though Dove has a bevy of other products for you to choose from instead.