• The Mellon Lifestyle as a Brand
    http://mobile.nytimes.com/2014/04/13/fashion/hanley-mellon-clothing-line-fashion.html

    The couple started slowly with hanleymellon.com, a lifestyle website that has fashion articles (“For Nicer Weather Days” features a Balenciaga bag, $1,485, and Mulberry coat, $3,000), posts on the perfect crop top featuring portraits of Ms. Hanley Mellon, and collages of images they find inspiring.

    The Hanley Mellon line will have 10 pieces of clothing, including a coat and blouses meant to be wardrobe staples for a jet-set life, priced from $250 to $2,000. Each collection will be inspired by a different place in the world, with New York City being the first.

    And then, who knows?

    “I’ve never been to Africa, but I feel like I have this deep affinity for it,” Ms. Hanley Mellon said. “I’ve read every Hemingway, we collect Peter Beard, I’ve watched ‘Out of Africa.’ It touches your soul to visit and smell the smells, and you can’t recreate the experience without immersing yourself.”

    #je_te_jure...