Good looking #emails are killing your customer conversations — Medium
▻https://medium.com/@giuliano/good-looking-emails-are-killing-your-customer-conversations-ac3b8da9a7d9
People get blasted by emails all day long, newsletter or Mailchimp-like templates are everywhere and, as a consequence, users started developing some patterns of recognition when in front of their emails: if pattern matches they quickly skim the content and trash the email. Maybe a catchy headline can help gaining a couple of seconds of attention but a good designed newsletter (9 out of 10 times a commercial proposal or a deal-like thing).
