Why Google’s “Ridiculous” Looking Car Is Brilliant | Singularity Hub
▻http://singularityhub.com/2014/06/17/why-googles-ridiculous-looking-car-is-brilliant
#Disruptive_technologies, as described in the Silicon Valley bible “The Innovators Dilemma” are technologies that seem crazy and inferior at first. They meet a new need, not well understood by the incumbent big companies. Those big companies don’t see it as a threat — until years later, they are closing their doors. Every time a disruptive technology takes over, very few of the established players make it through to the other side. This does not guarantee that Google will dominate or crush those companies, or that everything that looks silly eventually wins. But it is a well established pattern.
This vehicle does not look threatening — not to people on the street, and not to existing car companies and pundits who don’t get it. Oh, there are many people inside those car companies who do get it, but the companies are incapable of getting it in their bones.