Ars Technica tries a new way to monetize a much-anticipated article with a Kindle ebook for Mac fans - Nieman Journalism Lab
►http://www.niemanlab.org/2011/07/ars-technica-cashes-in-on-the-siracusa-brand-and-word-count-with-a-kindle
A Siracusa review is meticulous, esoteric, thoughtful — and long. His appraisal of OS X 10.7 “Lion,” published Wednesday, weighs in at 27,300 words, split across 19 webpages. And in the tech-journalism world, as in the rest of the field, how best to monetize long-form work is a matter of some question. So this year, Ars Technica decided to also sell it as a $5 Kindle ebook. Ken Fisher, the founder and editor of Ars, is “pleasantly surprised” by the outcome.