The homepage is dead, and the social web has won—even at the New York Times – Quartz

#Quartz has a new look — and for the first time, a #homepage (mais d’un type bien particulier) ▻http://qz.com/246831/quartz-has-a-new-look-and-for-the-first-time-a-homepage

Yes, the homepage is still dead, which is why our new front door is quite different from most.
►http://qz.com/209950/the-homepage-is-dead-and-the-social-web-has-won-even-at-the-new-york-times 
Cf. ▻http://seenthis.net/messages/234378#message234762

Now, when you come to qz.com, we are offering an efficient briefing on global business news, called the Brief. It’s intended to be read straight through, like a well written memo from a trusted advisor. What it’s not is a sea of headlines, like you find on the homepages of many news sites.

Think of the Brief as a continually updated version of our popular morning email, the Daily Brief, which will continue to be published as usual. As always, we will link you to the best sources for each story, whether that’s us or someone else. Some notes in the Brief, denoted by an arrow, can be expanded to reveal more information about developing news. Our journalists around the world will be keeping the Brief updated at all times, so loyal readers can check in at any time of day. It works particularly well on your phone.

#sites_d'information #mobile #newsletter cc @baroug @xporte

http://img.qz.com/2014/08/quartz-s-audience-growth-since-launch-unique-visitors-trailing-three-month-average_chartbuilder.png

ce passage plus pour @booz :

And as we add things to the site, it’s important that we also take some away. We are removing two features because they are little used: starring stories to read later and highlighting passages to share with others. Those of you who miss the functionality should know we still believe in the spirit of experimenting with tools like these.

et ça pour les amateurs d’exergue/dame blanche (le débat a-t-il été tranché ?)

https://dl.dropboxusercontent.com/u/32121091/exergue-quartz.png

La page d’accueil est morte et le web social a gagné - Quartz
▻http://alireailleurs.tumblr.com/post/85847176373

https://31.media.tumblr.com/0ee843edd8b1d892d5ce6f5d2daa6455/tumblr_inline_n5mtt5jGRi1qz6b8d.png

Le trafic sur la page d’accueil du New York Times a diminué de moitié ces deux dernières années, rapporte Quartz. (citant le rapport sur l’innovation au NYT déniché par Buzzfeed, dont la lecture est plus riche que cette seule nouvelle). Mais c’est aussi le cas de la plupart des sites d’information. Le trafic global du Times, lui, n’a pas diminué, mais les lecteurs n’entrent plus par la porte d’entrée. Le trafic des sections ou rubriques est négligeable et même le trafic sur les applications mobiles n’est pas en forme. L’implication active des lecteurs s’effrite. Les nouvelles habitudes de lecture de la #presse en ligne est de n’en avoir plus du tout, explique Zachary Seward pour Quartz. Notre comportement d’infovore a changé.

Désormais, l’information vient au lecteur si besoin est, sinon, elle lui passe à (...)

#médias #audience