The Next Big Thing In Responsive Design | Co.Design | business + design
▻http://www.fastcodesign.com/3036091/the-next-big-thing-in-responsive-design
Responsive philosophy is not just about designing websites that adapt to screen size.
Today, users expect online experiences that not only respond to what device they’re using, but also their location, time of day, what they’ve already read, and events happening in real time.
Unlike the print newspapers of yesterday where the front page sold the newspaper, most visitors to today’s news websites visit to read a particular article. They may never visit the homepage. To convert them into multi-page and even repeat visitors, you have to capture their attention as soon as they finish the article and direct them on the path most likely to make them stick around.