The Branding of Julian Assange
▻http://www.nytimes.com/2014/10/23/fashion/the-branding-of-WikiLeaks-founder-julian-assange.html
Why let other people profit from your image, Mr. Sigurvinsson asked, and risk diluting or muddying the message? Instead, Wiki License created a 46-page book of “brand guidelines,” which includes rules about everything from color scheme to font and Mr. Assange’s approved portrait (an idealized line drawing of him gazing soulfully into what is presumably a better future with neatly trimmed beard and stylishly sweptback hair), not to mention a list of “non-accepted slogans,” like “We steal secrets,” “We attack corporations” and “Anti-secrecy.”
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