La Suéde a sa propre #typo : Sweden’s national font Swedish Sans: Should countries have their own dedicated typefaces?
▻http://www.slate.com/blogs/the_eye/2014/10/28/sweden_s_national_font_swedish_sans_should_countries_have_their_own_dedicated
“One purpose of the new brand identity for Sweden was to replace the many fragmented organizational identities of Swedish ministries, agencies and corporations with one integrated visual brand identity system, to unambiguously represent Sweden in the world,” Soderhavet’s Erik Lidsheim told me in an email, noting that the font is only used for the country’s international communications.* “In that sense [it’s] more or less doing the same job as any corporate brand identity.”
