Times Publisher Sets Out Plan for ‘Native’ Ads
▻http://www.nytimes.com/2013/12/20/business/media/publishers-letter-explains-limits-on-branded-content-at-the-times.html
“Native advertising, also known as #branded_content, is information provided by marketers that is designed to look more like the articles it appears alongside. It has led to controversy in the journalism industry because it blurs the line between editorial content and advertising. But it has also been viewed as a valuable new source of revenue for news organizations struggling to make up for the decline of print advertising.” Tags: publicité #native_advertising branded content