Everybody Scrolls.
▻http://hugeinc.com/ideas/perspective/everybody-scrolls
UX designers are divided about how essential above-the-fold placement – that is, positioning so that users can see content without scrolling down – really is. Chartbeat found that “66% of attention on a normal media page is spent below the fold.” In contrast, the Nielsen Norman Group showed that “users spend 80% of their time looking above the fold.”
We wanted to know how page design impacts these user behaviors and to what extent visual cues help users scroll below the fold.
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We tested four design versions:
A control image, with no visual cues to scroll below the fold.
A scroll arrow that cues users to scroll down.
A short image, where users had to scroll to see above-the-fold content in entirety.
An animated image with a moving element to lead viewers below the fold.
Almost all participants scrolled, no matter what.
