Subliminal messages in video – Do they really work?
▻http://www.bbc.co.uk/rd/blog/2015/01/subliminal-messages-in-video-do-they-really-work
BBC R&D were approached last year by Radio 4 documentary producer Phil Tinline to help with a documentary he was putting together surrounding the myths and truths of subliminal advertising in video. In order to test the impact of subliminal message in video, an experiment was devised for the audience of the Infinite Monkey Cage. This blog describes a brief background on subliminal advertising and the technical aspects of the experiment. The Radio 4 “Can You Spot the Hidden Message?” and the Infinite Monkey Cage episode which accompanies the experiment are both available on iPlayer for your listening pleasure.