Popular and Free, SoundCloud Is Now Ready for Ads - NYTimes.com
▻http://mobile.nytimes.com/2014/08/21/business/media/popular-and-free-soundcloud-is-now-ready-for-ads.html?referrer=&_r=0
The first advertisers include Red Bull, Jaguar and Comedy Central, whose ads will run only in conjunction with licensed content. Among the initial content partners are two major music publishers, Sony/ATV and BMG; the distributors INgrooves and Seed; the comedy site Funny or Die; and a number of independent artists, including the Washington rapper GoldLink.
“GoldLink and his fan base have been built from the ground up on SoundCloud,” said Matt Colwell, one of GoldLink’s managers. “Now, with it progressing to monetization, it’s the natural next step for us.”
Despite months of negotiations, the three major record companies — Universal, Sony and Warner — have not completed licensing deals. People briefed on those talks say that in some ways the vibrancy of SoundCloud’s platform is part of the problem: There are so many D.J. mixes, mash-ups and other hybrid works, shared and remixed so frequently, that appropriate licensing terms have not yet been fully worked out. After all, how do you split the money from a three-minute dubstep mash-up of Britney Spears, Eurythmics, Beethoven and a dozen others?
Le grande peur du mashup et du remix... de la culture numérique quoi