Can Chartbeat save journalism by changing the metric? - Columbia Journalism Review, 11/03/2015
In the six years since its creation, #Chartbeat has become the arbiter of audience in the digital age. Roughly 80 percent of the top 100 publishers, as measured by traffic, use Chartbeat to track their online readership—places like Al Jazeera, The New York Times, Forbes, Gawker and Gannett. Yet the company’s mission has expanded exponentially beyond tracking Web traffic. Instead of simply monitoring journalism, Chartbeat wants to save it.