/new-york-times-company-q1-earnings.html

  • The NYT’s $150 million-a-year paywall (août 2013)
    http://www.cjr.org/the_audit/the_nyts_150_million-a-year_pa.php

    But for now, the pile of paywall money is still growing and for the first time, the Times Company has broken out how big it is: More than $150 million a year, including the Boston Globe, which after finally tweaking its faulty paywall strategy is reaping the benefits. Digital subs there hit 39,000, up 22 percent from the first quarter and 70 percent from a year ago (but overall revenue is still collapsing, down 7 percent).

    All in all, the Times Company is taking in roughly $202 a year in revenue per subscriber.

    To put that $150 million in new revenue in perspective, consider that the Times Company as a whole will take in roughly $210 million in digital ads this year. And that $150 million doesn’t capture the paywall’s positive impact on print circulation revenue. Altogether, the company has roughly $360 million in digital revenue.

    • Avril 2015: Times Co. Reports a Loss, Tempered by Digital Growth
      http://www.nytimes.com/2015/05/01/business/media/new-york-times-company-q1-earnings.html

      In its quarterly earnings, the Times Company said it added 47,000 new digital subscribers, for a total of about 957,000, a 20 percent increase from the first quarter of 2014. It was the strongest quarter for these subscriptions since the fourth quarter of 2012. Digital subscriptions were responsible for $46 million in revenue in the quarter, up 14 percent from the same quarter last year.

    • Novembre 2013: The NYT’s paywall overtakes digital ads
      http://www.cjr.org/the_audit/the_stand-alone_new_york_times.php

      Even bigger, the Times’s paywall revenue has soared past its digital ad revenue. Digital subscriptions brought in $37.7 million in the third quarter, while digital ads brought just $32.9 million. When you consider the print-boosting effects of the paywall, which I’d estimate very (very) roughly at several million dollars a quarter, the paywall looks even better.

    • Mars 2011, introduction du #Paywall du NY Times :
      http://www.nytimes.com/2011/03/18/opinion/l18times.html

      This week marks a significant transition for The New York Times as we introduce digital subscriptions. It’s an important step that we hope you will see as an investment in The Times, one that will strengthen our ability to provide high-quality journalism to readers around the world and on any platform. The change will primarily affect those who are heavy consumers of the content on our Web site and on mobile applications.

    • Mars 2012: The WaPo Ombudsman’s Faulty Paywall Analysis
      http://www.cjr.org/the_audit/ombudding_the_ombudsman.php?page=all

      But for 95 percent or more of visitors to nytimes.com, the site is free. The NYT let casual readers read twenty stories a month for free last year before asking them to pay (it has since lowered that to ten a month). That means its stories continue to get blogged and tweeted and emailed and it sells ads to the casual readers who wouldn’t pay $16 a month for a subscription. Even if you’ve already hit the limit for the month, you can still read NYT stories linked by blogs and the like.

      Because of this strategy, the Times has preserved and added all that circulation revenue done while growing digital advertising revenue at a double-digit clip (in the News Media Group, which is dominated by the NYT and the much smaller but also paywalled Boston Globe).