The NYT’s $150 million-a-year paywall (août 2013)
▻http://www.cjr.org/the_audit/the_nyts_150_million-a-year_pa.php
But for now, the pile of paywall money is still growing and for the first time, the Times Company has broken out how big it is: More than $150 million a year, including the Boston Globe, which after finally tweaking its faulty paywall strategy is reaping the benefits. Digital subs there hit 39,000, up 22 percent from the first quarter and 70 percent from a year ago (but overall revenue is still collapsing, down 7 percent).
All in all, the Times Company is taking in roughly $202 a year in revenue per subscriber.
To put that $150 million in new revenue in perspective, consider that the Times Company as a whole will take in roughly $210 million in digital ads this year. And that $150 million doesn’t capture the paywall’s positive impact on print circulation revenue. Altogether, the company has roughly $360 million in digital revenue.