Content Cartography : Our Scientific Content Marketing Formula
▻http://brittonmdg.com/the-britton-blog/content-marketing-formula-content-cartography
C’est un truc horrible, mais je le référence justement pour ça (en ARchive pour m’en reservir plus tard). La lecture de ce truc est déprimante je vous préviens.
Conversation Prism? Here’s Our Content Marketing Prism: Content Cartography
“Anyone can do content marketing.” “Anyone can post to social media.” “Anyone can create, schedule and automate content.” “Anyone can blog.” “Anyone can blah blah blah marketing buzzword #synergy.”
While some of these statements may carry a bit of validity, the overarching missing component is usually strategy.
Without strategy you will fail, because you haven’t defined your success.