Buying Giphy Could Help Facebook Monetize its Messaging Services — And Others
▻https://realmoney.thestreet.com/investing/technology/buying-giphy-could-help-facebook-monetize-its-messaging-service
Giphy monetizes its GIF and sticker-sharing platform via sponsored GIFs that can be shared on Facebook’s apps, as well as on third-party platforms such as Twitter and iMessage. Facebook’s deal to buy Giphy should serve as one more example of how cash-rich tech firms are using their balance sheets to strengthen their long-term competitive hands in the current environment. At least provided regulators let it happen. According to Axios, Facebook is paying around $400 million to buy Giphy, (...)
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