The Anti-Democratic Origins of Voter Prediction
▻https://newrepublic.com/article/158821/jill-lepore-if-then-book-review-simulmatics-corporation-voter-election-
How the Simulmatics Corporation tried to engineer an election—and paved the way for the Cambridge Analytica scandal I’m always a bit relieved when a tech company’s algorithm seems to fall short of mind reading. It’s somewhat reassuring when a so-called smart ad displays hideous shoes I would never buy just because I once bought a different pair from the same brand, or when Facebook suggests I befriend a good friend’s ex, having determined that he’s in my extended orbit, but lacking the (...)
#algorithme #élections #prédiction #marketing #microtargeting #profiling #publicité #Simulmatics (...)