If Then : How the Simulmatics Corporation Invented the Future
▻https://bookshop.org/books/if-then-how-the-simulmatics-corporation-invented-the-future/9781631496103
The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley. Founded in 1959 by some of the nation’s leading social (...)
#CambridgeAnalytica/Emerdata #Simulmatics #algorithme #élections #prédiction #marketing #microtargeting #profiling (...)
