Why Facebook’s political-ad ban is taking on the wrong problem
▻https://www.technologyreview.com/2020/09/06/1008192/why-facebooks-political-ad-ban-is-taking-on-the-wrong-problem
A moratorium on new political ads just before election day tackles one kind of challenge caused by social media. It’s just not the one that matters. When Mark Zuckerberg announced that Facebook would stop accepting political advertising in the week before the US presidential election, he was responding to widespread fear that social media has outsize power to change the balance of an election. Political campaigns have long believed that direct voter contact and personalized messaging are (...)
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