Does Facebook Have a Secret Paper Fetish? | Collectors Weekly
On February 1, 2012, at exactly 5:02 p.m., the day Facebook announced it was finally going public, the company’s CEO, Mark Zuckerberg, posted a photograph of his desk on his personal Facebook page. Along with a MacBook Air, dry-erase marker, and bottle of G Series Gatorade, Zuck’s work station featured a plain white poster bearing the all-caps red message, “STAY FOCUSED & KEEP SHIPPING.”
“Posters give us something to share back to Facebook.”
Earlier that day, at 11:48 a.m., Ben Barry posted an image of the same poster on the Facebook Analog Research Lab’s Facebook page with this message: “New posters in the Building 16 2nd floor micro kitchen (by the bridge). Stay focused.”
How did Barry get the jump on his boss? Well, he printed the poster. As co-founder of the Analog Research Lab, Barry is one of several people at Facebook who carve out time from their other duties to spread Facebook’s grassroots gospel around the company’s campus.
Since the summer of 2010, when he and another Facebook designer Everett Katigbak (they were hired on the same day in 2008) began filling a Palo Alto warehouse space with printing presses, a darkroom, and even a few woodworking tools, Barry has been letterpressing and screenprinting posters with simple, propaganda-style messages like “DONE IS BETTER THAN PERFECT,” “MOVE FAST AND BREAK THINGS,” and “WHAT WOULD YOU DO IF YOU WEREN’T AFRAID?”