Google announces plan to tackle privacy issues in online advertising
▻https://www.theguardian.com/technology/2021/jan/25/google-announces-plan-to-tackle-privacy-issues-in-online-advertising
Company attempts to chart middle ground between Apple’s privacy-first approach and the needs of advertisers Google has announced a plan to tackle privacy issues in online advertising, as the company attempts to chart a middle ground between Apple’s privacy-first approach and the needs of advertisers – including itself. Google will use AI to bundle an individual user with similar visitors in an attempt to convince users that they don’t need to block all tracking on the internet to preserve (...)
#Apple #Google #Chrome #microtargeting #publicité #surveillance
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