• Podcasts Are Coming to Facebook 
    https://about.fb.com/news/2021/04/bringing-social-audio-experiences-to-facebook

    While we’re big believers in the power of short-form audio, we also know that some stories and conversations deserve more airtime. More than 170 million people are already connected to hundreds of thousands of #podcast pages on Facebook, and more than 35 million people are members of fan groups around podcasts — but until now, you had to leave the Facebook app to listen to these episodes. Within the next few months, you’ll be able to listen to podcasts directly on the Facebook app — both while using the app or when the app is backgrounded. And because it’s still hard to discover podcasts you like, we will help you easily find new podcasts and episodes based on your interests, comment on them and recommend them to your friends. And podcast creators will be able to reach and connect with new listeners — all directly within the Facebook app.

    Sous pression, Apple Podcast se convertit au payant
    https://www.lefigaro.fr/medias/sous-pression-apple-podcast-se-convertit-au-payant-20210422

    Pour les créateurs de podcasts, Apple Podcast est la première plateforme d’écoute de leurs émissions sonores et représente entre 40 % et parfois plus de 50 % de leurs écoutes. Mais pour combien de temps ? Le suédois Spotify s’est installé à grande vitesse à la seconde place du marché en investissant des milliards de dollars dans des acquisitions et des financements d’exclusivités. Et un nouvel acteur a décidé de mettre son grain de sel : Facebook. Mark Zuckerberg a annoncé en début de semaine que le réseau social deviendrait d’ici à six mois une plateforme d’écoute et de recommandation de ces programmes audio.

    Apple se devait de réagir et d’envoyer un signal fort aux créateurs. Ce fut chose faite lors de la keynote de printemps du groupe. Apple Podcast, une application qui n’a jamais rapporté un centime au groupe, se met au payant. Chaque studio aura la possibilité de distribuer sur l’application une offre d’abonnement à la carte et au tarif souhaité. En France, Louie Media donnera accès à des podcasts exclusifs, tournés vers l’apprentissage, contre 3,99 euros par mois. Autres options sur la table : offrir des bonus, un accès en avant-première aux nouveaux épisodes, ou supprimer les publicités. Comme pour tout abonnement sur l’App Store, Apple prend une commission de 30 % qui descend à 15 % en deuxième année. Les studios souhaitant passer au payant doivent souscrire à un programme à 20 euros par an.

    cc @booz

  • Facebook’s Australia news ban is the best decision it’s ever made
    https://www.wired.co.uk/article/facebook-australia-rupert-murdoch

    #Facebook did the right thing. Its decision to ban all Australian media organisations from its platform has been derided as a brazen act of censorship. It isn’t. For too long Facebook founder and CEO Mark Zuckerberg has pretended that his creation is a “town square” – a place for friends and communities to connect freely. Recently, Zuckerberg pivoted, insisting instead that Facebook was a “digital living room” – whatever that means. In fact, Facebook is neither. Facebook is an advertising platform hellbent on dominating the #attention economy. Zuckerberg himself pithily summed up his company’s mission during a 2018 Congressional hearing into the Cambridge Analytica scandal. Asked how Facebook operates without making people pay, Zuckerberg replied, quite simply, “Senator, we run ads”.

    What Facebook has done in Australia could now be repeated around the world. And, largely, it already is. Just four per cent of the posts on the Facebook News Feed are news, the company claims. That’s not because people don’t care about news, it’s because Facebook doesn’t. Everyone needs to start being honest about that. Such is Facebook’s contempt for the media that four years ago it fired its trending news team and replaced them with an algorithm which immediately pumped out a story about a man masturbating with a McDonald’s chicken sandwich. If that was funny, what happened next wasn’t.

    Faudrait les compter les tribunes de ce genre dans Wired .