New paper on Chrome and the Privacy Sandbox
▻https://theplatformlaw.blog/2020/11/27/new-paper-on-chrome-and-the-privacy-sandbox
In an earlier post discussing the fate of targeted advertising, I noted that much of the current debate centers around issues of competition and privacy, and the inevitable trade-offs between them. While personalized advertising promises benefits for publishers and advertisers (and in theory users that value relevant ads), it is under increasing pressure from privacy legislation. Yet, as noted in another post, it is not so much privacy legislation per se that carries the greatest weight ; (...)
#Apple #Google #Android #Chrome #cookies #Safari #iOS #marketing #microtargeting #profiling (...)
