How Google’s ’Privacy Sandbox’ Will Target Ads Without Singling Users Out
▻https://onezero.medium.com/how-google-will-target-ads-without-singling-users-out-a83123d5c92c
A handful of new standards will personalize ads without the privacy violations of today The internet is about to experience a dramatic shift toward privacy. Today, advertisers like Facebook and Google use cookies to track people as they interact with different websites, building profiles for the sake of targeted marketing. But on Wednesday, Google — a giant in the global digital ad market — announced that it would stop using this kind of system to track individuals across the web. Instead, (...)
#Apple #Google #Chrome #cookies #consentement #microtargeting #profiling #publicité
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▻https://miro.medium.com/focal/1200/632/52/30/0*MTsa4WtwCZGxz18_