Google’s ‘Privacy-First Web’ Is Really a Google-First Web
►https://onezero.medium.com/googles-next-power-play-f296c2e3020e
Why the search giant can afford to kill the cookie For two decades, the cookie has been an emblem of the online advertising model that powers much of the open web — and the privacy invasions that come with it. Now, the cookie as we know it is dying. Online advertising will live on, of course, and so will privacy invasions. But the changes taking shape today will nonetheless alter how we navigate the web in the future — and define which companies dominate it. The Pattern The internet’s (...)
#Google #Chrome #cookies #domination #publicité #Apple #Mozilla #GoogleSearch #Gmail #YouTube #Firefox #iPhone #Safari #Android #microtargeting #Alphabet #Criteo (...)
